If you own a business, you wouldn’t want to operate it without your customers and potential customers. If you have your website, it means that your company is ready and prepared for the digital era. However, there is a caveat. Unless you audit your website through an SEO company in Chennai, it could be hurting rather than helping its search engine optimization performance. Today’s digital world is all about search engines. They are the gatekeepers of the Internet and they examine every website to determine whether it meets their criteria for inclusion or exclusion from their index.